The Principals

The core of Barich Business Services is the team of Susan and Alan Barich and Adam Davis. BBS also draws on the expertise of a carefully selected pool of respected professionals with whom the Barichs have worked over the years.

ALAN BARICH, PARTNER

Alan Barich’s 30 years of engineering, sales, marketing and general management experience include having complete profit and loss responsibility for business success in the power industry, manufacturing and logistics and 15 years working inside start-up companies. He has run small, privately owned businesses as well as large divisions of publicly held enterprises.  Alan is a consultant for the California Energy Commission assisting alternative energy technology developers to commercialize their discoveries and developments.

Alan has turned around small companies by managing cash flow and customer confidence. He worked up the ranks of the Enterprise Engine Company, an engine-manufacturing division of both Transamerica Delaval and, later, IMO Industries, from field engineering to sales and marketing to customer service to general manager of the division. He was then recruited to create the TurboCare Division of IMO Industries, now a cash cow for Siemens, from 5 former competitors servicing the after-market needs of turbo machinery world-wide. 

After successfully positioning TurbCare in the market, Alan worked with start-up companies in Silicon Valley, then provided turn-around general management for a failing aftermarket engine company in northern California, managing their cash flow and client relations to bring them back to profitability. Alan’s experience also includes 10 years as vice-president of a privately held warehousing and logistics company managing all aspects of the business.

Alan holds a bachelor’s degree in mechanical engineering from California Polytechnic University at San Luis Obispo.

SUSAN BARICH, PARTNER

Susan Barich has more than 20 years experience working with start-up companies and business incubation in the Silicon Valley and Monterey Bay areas, particularly in the areas of business communications, strategy and project development.

Since 2003, Susan has been executive director of the Marina Technology Cluster, an economic development project of the City of Marina and part of the Fort Ord closure plan. 

Susan is the former director of communications and client services for the Silicon Valley World Internet Center. She was the director of the Regional Environmental Business Resource and Assistance Center at Mission College in Santa Clara, and she was the associate director of Joint Venture: Silicon Valley Network’s environmental initiative. Susan also spent one year with the TEN/NASA incubator, assisting technology start-ups with marketing, as well as designing and implementing the incubator’s outreach to colleges and universities.

Susan sits on the board of the Goodwill of Santa Cruz, Monterey and San Luis Obispo Counties.  She was founding chair of the Silicon Valley Industry Education Advisory Board, and is a founding member of the Pacific Incubation Network. Susan holds a bachelor’s degree in journalism with an emphasis on public relations from San Jose State University.


 



  1725 Grey Seal Road, Santa Cruz, CAlifornia  95062    ------    for information, Call:  831-462-1413  or email:  susan.barich@Barichbiz.com